Crowd funding Campaigns – More than a fundraising technique


In this age of social media and internet crowd funding is no longer tied down to the usual fund collection mechanism. It has shown and grown its potential in the past few years with the advancement in technology and people having a better understanding of the platform called crowd funding which not only benefits a few individuals but is a great passive income generator for a lot of people. Crowd funding has in fact helped businesses achieve much more that they have expected or anticipated in the past few years.

Marketing costs are cut when you take up crowd funding

Word of mouth is the best forms of advertising and marketing. Once you have embarked on your crowd funding campaign you are going to talk to a lot of people and the amount of exposure you are getting for your idea/product or service will help you in your long term marketing and advertising needs.

Apart from that your crowd funding page serves the dual purpose of reaching potential investors and also spreading the word that you are coming with something in a few days. Make sure your crowd funding page is appealing and enticing to create an impression (long lasting) and is able to engage your target audience. Be clear about your ideas and try to reach out the maximum people while promoting your crowd funding campaign. Social Media promotion of the crowd funding platform will add to the value of the product or idea that is going to be developed in near future. All campaigns that are going to take place for the crowd funding campaign are going to directly add to the marketing and advertising efforts that would have gone for the final product/service or idea.

You have a customer base at hand before the product comes out

Investors will surely be talking about the funds they have invested in your crowd funding platform and will be keen enough to generate the maximum number of potential customers (if it is equity crowdfunding) since the success of the product is directly proportional to the growth of their investment they have invested. Apart from that since you have a full campaign running to raise money for your crowdfunding campaign ample of brand value is built in the process and there will be quite a few people who are going to be waiting for the launch eagerly. Testing your consumer’s taste and preferences becomes quite easy and achievable while you are crowd funding for your organization.

Innovations and improvements come handy when crowd funding

Innovations and improvements in the product or service can be achieved without having to invest on a separate R&D department since you are getting first hand information about the taste and preferences of your target audience first hand. Your crowd funding page is going to act like a forum for all the participants to chip in with their ideas and work and make the idea or the development process more innovative and creative. Crowd funding is a new development that has seen big successes over the past few years. This is one concept that is going to stay here for a long time and is going to give a big impetus to businesses all over the world.